Prince’s Countryside Fund and McDonald’s hosted a webinar on 9 March 2021 which covered what’s happening in England under Defra’s Agricultural Transition Plan, what this means in practical terms for farmers and simple next steps that farm businesses can take to prepare themselves. The webinar was delivered by Kite Consultants who also answered questions on the agricultural transition from farm businesses. McDonald’s and PCF hosted this webinar as part of their Ready for Change programme. Aimed at farmers who’ve participated in The Prince’s Farm Resilience Programme, Ready for Change equips farm businesses with the tools to adapt their activities and make sensible, informed decisions about their businesses. Since September 2020, 37 farm businesses have taken part in the workshop. You can watch a recording of the webinar on this page.