The agricultural industry faces many stress factors, which are placing increasing pressure on workers and putting them at greater risk of mental ill health. These include extended amounts of time working in isolation, a blurring between work and home life, and financial uncertainty.  Research by the Farm Safety Foundation revealed that four out of five young farmers (under 40) believe that mental health is the biggest hidden problem facing farmers today. In 2018 they launched a campaign – Mind Your Head – to raise awareness of this growing issue in the industry and, since then, one thing has become evident; farmer health and wellbeing can not, and should not, be ignored – by any of us.  Friday 10 September is #WorldSuicidePreventionDay – so please remember to mind your head and reach out to friends, colleagues, neighbours and relatives who might be struggling.