ConferencesWarwickshire Rural Hub Conferences
Our conferences bring farmers, rural businesses and industry experts together to share practical insights and explore the challenges and opportunities facing agriculture.

Our conferences bring farmers, rural businesses and industry experts together to share practical insights and explore the challenges and opportunities facing agriculture.
Our conferences bring farmers, rural businesses and industry experts together to share practical insights and explore the challenges and opportunities facing agriculture.
Each conference offers those working and living across rural communities the chance to step away from the day-to-day, hear from people working across the sector, and discuss how businesses can adapt to a changing landscape. Topics often include business resilience, policy updates, technology, diversification and environmental opportunities.
Just as importantly, our conferences create space for conversation and connection — giving members the opportunity to meet other farmers, speak with organisations that support the rural sector, and learn from each other’s experiences.
Below you can read about our 2024 conference, “Preparing for the Farm of the Future – What could it look like?”, which brought together more than 125 delegates at Warwick Crop Centre.
Over 125 delegates attended the Rural Hub’s first major conference, which took place on 12 March 2024 at Warwick Crop Centre. The event was expertly chaired by our Chair, Karen Ellis, who ensured all presentations kept to time.
The opening address was delivered by Tim Cox, Lord Lieutenant of Warwickshire. He explained his role in the county and encouraged anyone who had a suggestion for a Royal visit to contact him.
Charlie Ireland, Partner of Ceres Rural, delivered the first presentation. Charlie spoke about recent volatility in markets, the key objectives of the government and the fundamental drivers for agriculture. He said that sustainable food production had huge opportunities and outlined the grant funding that was available. In conclusion, Charlie saw the farm of the future as being a diversified business, with crop production on a larger scale, fewer but more technical staff, more use of technology and incentivised sustainable production.
Charlie was followed by Jim Egan, Sustainable Farming Adviser from Kings Crops. Firstly, Jim explained how a profitable farming business could work alongside care for the environment. He said planning was key, and believed
that between 5 – 7% of a farm’s total area could be managed for wildlife without any detriment to net yield by selecting the areas that were more difficult to farm. Jim went on to outline the range of private and government funding available for environmental work, and in conclusion, said that he believed the Sustainable Farming Incentive could work on most farms.
The next speaker was Prof Simon Pearson of Lincoln University. Simon concentrated on how robotics and AI might support agriculture. He showed a video of robotic strawberry pickers, but said that it would be a gradual process for technology to transform agriculture in the future. In conclusion, Simon told the conference that human labour was likely to remain an integral part of the farming scene for some time, as it was currently difficult to replicate dexterity in robots.
Antony Pearce, Partner of Dudley Peverill, was the fourth speaker. Antony is a 3rd generation farmer who has seen his family farm impacted by the building of HS2. Antony’s presentation shared 5 lessons in diversification, which are; to have a clear plan and know your constraints, access professional advice, understand the likely timescales and the difficulties of maintaining momentum, manage available finance with market demands and not to be afraid of having those discussions about succession.
Farming is an isolated profession, and it’s important to practise self-care during periods of uncertainty and change – luckily, we had our resident Parish Nurse, Gill Fenner, on hand to deliver the final presentation and be available for health checks in the margins of the conference.
Once the presentations had concluded, it was time for lunch, networking with Rural Hub business supporters, a health check with Gill, a chat with the farming help charities, the County Insurance prize draw, and to enjoy a test drive in an electric UTV.
Feedback about the conference has been extremely positive, and Rural Hub Directors will now discuss the timings for a future event. Thank you to everyone who supported our conference as a delegate or by mounting a display.
You can download the copies of three of the presentations below.
Jim Egan presentation
file_saveProf Simon Pearson presentation
file_saveAntony Pearce presentation