24 Apr 2026 Warwickshire County Council launches Fosse Way safety campaign

An innovative social media campaign has been launched by Warwickshire County Council, targeting improved safety for young and newly qualified drivers on the county’s rural roads, where they face the highest risk according to casualty data.   The campaign focuses on the Fosse Way, Warwickshire’s longest rural road, and combines physical engineering measures with a targeted social media campaign.   The campaign is underpinned by data which shows that 41% of all collisions in Warwickshire occur on rural roads. While young drivers make up around 8% of the county’s driving population, they are involved in 21% of crashes and 31% of fatalities on rural roads. In addition, 82% of those killed on Warwickshire’s rural roads are men. A local study also identified that 66% of 4,700 critical speed incidents took place at junctions.   Read more here.