28 Jul 2026 #farm24 takes places on 30 July

The annual social media campaign which highlights the work of farmers and inspires the next generation to learn where their food comes from takes place this year on 30 July.

This year’s #farm24 theme is ‘More Than Farming’ – shining a light on the many roles farmers play beyond producing our food.
From caring for livestock and protecting the environment to supporting local communities and charities, #farm24 is your chance to tell the story behind British farming. Read this article for inspiration on how to plan your posts.

Last year’s posts reached 181 million people, so use the hashtag #farm24 and tag in @farmersguardian @morrisons and @RABIcharity to your posts this year to spread the message even wider this year.